1. What Data We Collect
When you use Paradigm Shift Labs, we may collect the following information:
- Name and email address (account registration, order placement, waitlist sign-up)
- Phone number (optional, for SMS order notifications)
- Shipping address (required to fulfill orders)
- Order history and purchased items
- Payment information processed securely by PayPal — we never store full card numbers
- Account preferences and loyalty credit balance
- Coaching onboarding answers, including health/fitness information, measurements, goals, limitations, dietary preferences, and training preferences
- Generated workout and nutrition programs and private AI coaching chat messages
- IP address and browser/device information for security and analytics
2. How We Use Your Data
Your information is used to:
- Process and fulfill your orders through our fulfillment partners
- Calculate and apply loyalty credit to future purchases
- Send transactional emails (order confirmation, shipping updates)
- Respond to support inquiries
- Improve our products and website experience
- Use consented coaching answers to generate and maintain customer-specific workout, nutrition, and coaching experiences available at the customer’s tier
- Send promotional emails only if you have opted in
We do not sell your personal data to third parties for their marketing purposes.
3. Coaching Data and Consent
Coaching onboarding is optional and is separate from account login consent. When you submit onboarding, we collect the answers you choose to provide, which may include health and fitness information, body measurements, goals, injuries or limitations, dietary preferences, and training preferences. We store the original answers, normalized coaching fields, consent version, and consent timestamp in your customer-scoped profile.
We use this information to generate and maintain your permitted workout and nutrition program and, when available at your tier, to provide private AI coaching chat. Tier 1 provides baseline resources. Tier 2 adds personalized onboarding, program generation, advanced content, and chat after consented onboarding. Tier 3 adds direct coaching request and booking surfaces. We do not use one customer’s profile or chat history for another customer. We retain coaching records while needed to provide the requested account features and handle access, correction, or deletion requests according to our operational and legal obligations.
You may update your onboarding answers at any time from your dashboard. You may withdraw coaching consent by contacting us, and we will stop using the profile for coaching features after processing the request; account deletion removes the profile, programs, and chat history through the account’s cascading deletion process.
4. Cookie Policy
We use cookies to maintain your session and remember your cart. Specifically:
- psl_session — a session cookie that keeps you logged in for up to 7 days
- Polsia platform analytics beacon — anonymous usage statistics to help us understand how customers navigate the site
We do not use third-party advertising cookies or tracking pixels.
5. Third-Party Services
To operate our store, we share necessary data with these trusted partners:
- PayPal — payment processing. Your card data is handled directly by PayPal and is never stored on our servers.
- Shopify — order management and storefront operations. Order data is transmitted to Shopify for inventory and fulfillment coordination.
- Supliful / Print-on-Demand partners — your name and shipping address are shared with fulfillment partners solely to ship your order.
- AI and email service providers — consented coaching data may be processed to generate requested programs or chat responses, and authenticated Tier 3 requests may be forwarded to our coach/support channel.
These services have their own privacy policies and are bound by data processing agreements. We do not authorize them to use your data for their own marketing.
6. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your account and associated data
- Opt out of promotional email communications at any time
- Access, correct, or request deletion of your coaching profile, generated programs, and chat history
- Withdraw coaching-data consent by contacting us
To exercise any of these rights, contact us at ldhensley320@gmail.com with your request.
7. Contact
Questions about this policy? Reach us at ldhensley320@gmail.com. We aim to respond within 2 business days.